All posts by : Shobhit Roop Rai

Do I need a website to succeed in business? If you ever thought about this then we are not surprised.

In the era of digitally owned 2023, with multiple of online marketplaces available from social media channels to business apps, this question is quite obvious.

After all, the social channels have all the information that we are looking for, right? But, that do not incline to a fact that you should not create a website and leave all your queries down about “why a website is important?”!

With this article, we will help you to go from “why I need a website” to “my business needs a website” at the end of this article.

“59% of consumers say they wouldn’t recommend a business with a poorly designed website. (SmallBizTrends, 2019)”

7 Benefits Of Having A Website

1. Expand The Customer Base

The old times have changed when the only people who knew of your small business were your neighbours or those who found your number in the phone book.

In today’s world, customers find businesses through search engines, such as Google, by anyone, anywhere, and at any time.

A website can help you achieve global visibility and reach new customers. Let’s understand how:

• Search Engine Visibility

Search engine optimization (SEO) can help your website show up in Google searches and other search engines.

• Showcase Your Location

If your business has a physical location, such as a store or office, you want it to show up on search engines. Your website is an excellent platform to showcase your business and its offerings, and it puts your company on the map with the help of Google Maps.

• Integrate into Your Marketing Strategy

A website is an essential part of your marketing funnel. If you are running ads on social media, having a website ensures that new leads remain interested in your business after finding you on Google.

Let’s turn & thrive your business with this SALES CAP!!

2. Build Credibility

A well-designed and professional-looking website can communicate competence, reliability, and trustworthiness, making it easier for people to find and trust the products, services, or information that is being offered.

Let’s understand how it builds credibility:

• Builds The Competition

Not having a website yourself can put you at a disadvantage, as potential customers may turn to your competitors who have an online presence, instead of your brick-and-mortar store or loyal customer base.

• Boost Up The Credibility With Reviews

By having a platform to display testimonials, you can enhance your credibility and build trust with potential customers, making it an excellent opportunity for business growth.

3. Build Your Style, We Mean Your Brand

A website serves as a digital representation of your business or personal brand and can be used to communicate your values, mission, and offerings to the public. A well-designed website that aligns with your brand identity and messaging can help to establish a consistent and recognizable online presence, making it easier for people to find and connect with your brand.

Let’s understand how a website builds a brand:

• Design On Your Terms

Having a website provides the ability to design it on your own terms, offering a level of customization that is key in building a strong brand identity. Whether you choose to work with a web designer or build your own website, you have the power to determine the look and feel of the site, including the color scheme, typography, and other design elements.

• The Home For Your Products

Retailers usually ask, “If I am selling products on top marketplaces, do I need to have a website?”

Yes, it is possible to sell products on other online marketplaces, these sites often have a large number of competitors, making it challenging to stand out.

However, with a well-designed website, you have the opportunity to build a recognizable brand and eCommerce website that sells your product in a unique and personalized way.

4. Improves Customer Service

Being a business owner can be a demanding and hectic experience, with a never-ending list of responsibilities. Wouldn’t it be great to cut-down the workload?

Websites are the answer. A website can help to reduce your workload by providing a platform for answering common customer inquiries.

By having a professional and well-designed website, you can improve the customer experience and have enough time to work on other business needs.

• Easily Showcase Your Contact Information

You can include this information in your website design, whether it is on a separate page or integrated into the single page website.

You can empower people to easily ask any question by including a business email address, that will save a phone call.

Setting up a chatbot is another option to consider, as they are becoming increasingly sophisticated and can assist with resolving customer inquiries and concerns in a timely manner.

5. A Marketing Weapon

We the only traffic that you love to see is WEBSITE TRAFFIC! With a website you start attracting more visitors to your business.

Consider your website as a step in the customer journey, providing a seamless transition from one marketing channel to another. Without a website, you risk creating a roadblock in the customer journey and losing out on potential business opportunities.

Investing in a professional website can help boost your marketing efforts and drive growth for your business.

6. You’re In Business 24/7

A website is essential for any business owner as the internet never sleeps. With a website, you can be in business 24/7, 365 days a year, with minimal effort. While you sleep, your site can do all the work for you. This is why having your own online presence is so important.

• The Door To A Global Customer Base

With the ability to provide your products or services across different time zones, you can reach customers anywhere in the world. Whether it’s a trainer in Europe, a buyer in New York or a shopper in Sydney, a website makes it easy and exciting to expand your reach beyond local borders.

• 24/7 Contact point

If a client has question or any potential client wakes up at midnight with a question for your business, what will they do? In the old school, they may wait till the morning or hit a voicemail.

With a website, they can check if some information is available on your website regarding same query or use the contact form or email address and send you the query.

Isn’t it easy?

Having a website, especially a responsive, SEO-optimized, with smart User Experience (UX) and memorable one, is surprisingly easy to achieve. Whether you have a big budget or limited resources, there are plenty of options available to make your brand stand out on Google search. Find out best website development company near you and start growing.

Aren’t you Convinced That Your Business Needs A Website?

So, How Can You Build One?

Hire a website developer and a web designer.

You can search for a website development service provider company with a beautiful website development portfolio. When you work with top-notch WordPress web developers and designers, they will ensure design, code and maintenance of your website is up to date with a better website development cost.

Difference between web design and web development explained

Are you looking for a website for an effective online presence? Do you need a web designer to build your website for your business? If you are new to web design and development and do not know what these terms mean, go through this blog as this will through some light on it and give you a better understanding on the different aspects of web development.

What’s the difference between web design and web development?

To get an understanding of web design and development, you should compare both and get to know the importance of each of them. Web designer is like an architect who creates shapes and places different elements on different pages to create a website, whereas a web developer focuses on adding functionality to the website.

Job of the web designers

Designers are creative individuals who think artistically and come up with beautiful designs for your brand. The architect co-ordinates with the clients and understands the requirements to create the visual designs of the website. Designers have the ability to make the website look beautiful. They design wireframes first to give a clear understanding to the clients about how their site would look like. Once the wireframe or blueprint is finalized, they would start creating design mockups. Some designers provide multiple mockups for the designs so that clients can choose the best one from the options provided. These professionals would have the sense of aesthetics and they can create the website using design tools like Photoshop, Frontpage, Coreldraw, Dreamweaver, and more to make your website stand out of the crowd.

Good web designers pay special attention to the user experience and create amazing sites that are visually appealing and look great. They work on the latest trends and come up with unique designs of easy to navigate websites that are user friendly. There are two different types of designers available in the industry: UI designers responsible for creating the visual appearance of the web pages and UX designers who aim at providing a positive user experience.

What role do Web Developers play?

Talking about web development: It has two flavors to it – Front-end and back-end development. A front-end consists of visual design of the website. It is more of how the website looks and the layout. Backend is all about how it works and functions. It involves programming and interactions of the users on web pages. It includes server database management and requests control also. Websites that have dynamic data may require backend developers.

A front-end web developer focuses on the HTML and CSS of the website to create the project. Sometimes, they may also work on the Javascript. Back-end may involve advanced programming or customization of CMS used for web development. If you are planning to build an ecommerce website, the backend website developer may have to work on the ecommerce shopping cart and online payment processing options also. Full-stack developers have huge expertise in working on all different types of projects.

How to hire the best professionals for web design and development?

Once you have made up your mind to build your website, you may need to hire website designer or developer or may be both the professionals to work on your project. You may be able to find both the types of professionals under one roof as there are several companies that have a team of experienced professionals working with them. It is important to hire experienced PHP web experts who have worked on several projects in the past. Talk to a few expert professionals and get an idea about their skills and talents. Whether you are building a website from the scratch or revamping an existing one, make sure that your project is in safe hands. A little research over the internet will help you get the best value for the money you spend while developing your website. Aksharam Solutions is a one stop destination for web design and website development solutions. With years of experience in the web design and development industry, the company has worked on a lot of projects for small and large organizations and helped them achieve their business objectives. They can help you get the best solutions without digging a hole in your pocket.

Colors not just impact how one perceives the world around them but also how emotions and reactions are formed. An object’s colour is the first attribute noticed by an individual, whether it’s a wall, some room, some product, advertisement or a website. Color meanings help attract, connect and build trust with an ideal customer. Color Psychology form the basis of any brand’s value. Studies suggest that colors affect the human behavior more than the words or language used.

In fact the design elements and other non-verbal content of any website design influence the visitors more than the written content and its presentation. Even the clearly expressed web content can fail if the color selection is not consistent with the theme. Though color selection is dependent on the designers’ choice and corporate logo but the website design and colors affect not just the conscious but reach the subconscious level as a strong message just as the written content.

Each color and its variants have a different meaning and can change the perception. Let’s look at few examples of how websites use color psychology to establish and reinforce the desired user experience.

White : The white color denotes purity, fairness, equality and organised pattern. Saniswiss is a Swit­zer­land based company which develops safe hygiene solutions for healthcare professionals. Its website is designed in white color to depict the new disruptive and clean technologies.

Red : The color red is an intense and powerful color associated with demand and aggression. Red is also known as a “call to action” color.  Nestle KitKat’s website is all red just as the product’s branding.

Yellow: This signifies happiness and uplifts the user experience. Kodak a technology company focused on imaging has been building new growth businesses based on technology and the value of the Kodak brand.

Black: This has been associated with authority and power. The black color denotes the feelings of intimidation and control. It is also used to represent sophistication and smoothness to its viewers. The design agency Studio Valido uses black color to depict their strength and power to combine design with modern technology and tell stories that transform and grow partners brands.

Similarly, other colours and their variants invoke different emotions which in turn enhance the website visitors’ experience. The other design elements to be considered which designing a website are

Gender Differences

Men & Women have different approaches towards the colors, while women tend to prefer soft shades men go for bright colors. The brands need to consider the target audience while choosing the website design color scheme, else the audience will out rightly reject the product.

Industrial Painter is an organization dealing in the business of paints choose blue as the website’s dominant color. Moreover the blue shade chokes the visitors eyes.

Cultural Association

Its not just the gender or basic color emotions but how does a society associaties the meaning to a color also impacts the designs. In few cultures white color is auspicious while in others it denotes mourning and sorrow. In Asian countries, Red is termed as colour of prosperity and happiness and is the primary color for marriages; brides adorn red bridal gowns.

The color psychology has helped designers develop websites which not just increase the footfalls but also boost the business. An important aspect is to make sure that the colors speak the same words and launguage and the written content. The web designer should use the colors which reinforce the message which the content is saying.

So does your website fits in? or it needs a color lift? This design tool if used correctly helps drive the right reactions from the target audience and the website visitors. If you are looking for an apt website design company to evaluate and uplift the website design, simply click on the below link and we will be there to assist.

Mavericks Tech is an established web design agency which understands how each color conveys values, emotions, and attitudes and use colors strategically boost website conversions.

We Identify and Demonstrate Your Value So That You Don’t Have To

It is important to define your goals and develop a plan about how you are going to achieve them. In this creation, you as a company are going to have short-term challenges as well as long-term challenges that you will have to overcome.

In the mobile application and web development market, there are an uneasy number of competitors and multiple obstacles that may take a while to figure out. In a fast-growing industry such as mobile application, there is no time to be patient and wait for things to come to you.

Here at Mavericks Tech we like to say that it’s the quality that speaks and the people who matter. Hiring us is like enlisting a top-notch development team, a decisive business consultant, a marketing leader, and a product manager.

Because of our ability to master a business service on so many fronts, we were named one of the top web developers in all of India according to Clutch.

Clutch, a B2B ratings and reviews website based out of Washington, D.C. has become one of the most credible companies in their industry do to their extensive market research and ability to collect real life examples of past clients.

Where Clutch sets itself apart from their competitors is the extra mile they go to connect with past clients of businesses with a company profile to generate the most accurate rating and review possible.

These verified reviews are used to generate a rating out of 5 stars and the more positive ratings your company receives, the more recognition there is on Clutch’s website. Below is an example of a 5-star rating that we received from a project we completed in October of this year.

Meenal Mathur was impressed with our overall development strategy and our attention to detail while developing a product for HireHead.

“We had full access to the complete documentation, test results, status reports and more, allowing us to stay in control. We had the best user experience. The passion with which they worked on our project made it seem like it was their own.” – Meenal Mathur, CEO, HireHead.

Prime quality along with passion and a drive to deliver are what makes the difference between being a good partner and being the best. We work efficiently and strive to see the results our clients crave.

Clutch has helped us demonstrate our mission and our brand to people who would not have heard of us otherwise. Clutch’s sister website, The Manifest, provides businesses with the opportunity to expand their market through a portfolio sharing website similar to Clutch.

You can additionally help promote your company by creating a profile with Visual Objects as this platform can help develop a market for a wide range of industries throughout any location.

We are thankful for what Clutch, The Manifest, and Visual Objects along with the positive reviews from our past clients have done for the growth of our business.

We are grateful for their work and appreciative that we are able to continue to do what we love and that is seeing our clients satisfied.

If you have any questions about our business function and think we could make a potential partnership, feel free to contact us and we will be more than happy to help!